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Freschetta Pizza
i'm ready for my close up mr demille
I saw an unintentionally funny television commercial that had me in stitches.

The Freschetta Pizza company specializes in gourmet-style frozen pizzas. They have just introduced a new line in their stable of pizzas, the new "Brick Oven" style. The television commercial makes ample audio reference to this through-out the commercial, without the slightest hint of sarcasm.

Freschetta Brick Oven Pizza

I can't believe the audible and obvious trick it plays on the human ear was never considered by its advertisers in its conception, pitch, and production. It's kinda like that boy-band punk song where he says "I'm addic... I'm addicted to you", just without the hint that they know exactly what they're doing or that it's intentional... the fact that they seem to be obvlivious to what it sounds like is what makes it so funny. I can't believe not one person in the process said, "Do you realize that it sounds like....?"

Of course, this would mean that the exact opposite would have to be true. They knew exactly what they were doing, and the complete lack of sarcasm/self-conciosuness in the commercial is sheer brilliance.

So I don't know what to think. Either the people at Freschetta had something completely fly over their head or it is a shrewd and calculated play on words. Either way, it makes me laugh.

Spiderbait is an insanely unappreciated/underrated band.

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it aint freshitta brick
i say freh-shett-a *pause* brih-cuhven
so it even took me like 18 seconds to figure out what youre talkin about
but the brick oven freshetta pizza is bad. i like freschetta for the crust, whcih is totally lacking on the brick oven. fuckers.

but still, you prove my point exactly... with the reptition of it, over a very short period of time (less than 30 seconds, the length of a TV commercial) the trick on the ear becomes obvious.... i intentionally did not say what *I* thought the play on words sounded like to see if anyone else got it or if it was just me :)

by the way, they do properly pronounce Freschetta in the commercial, but do not leave much of a pause between Freschetta and Brick.... I've only seen the commerical once, but as I recall, the slight pause came between Oven and Pizza, with Freschetta-Brick-Oven kinda running together....

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